Chapter: The Army on the March 9.42
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If soldiers are punished before they have grown attached to you, they will not prove submissive; and, unless submissive, then will be practically useless. If, when the soldiers have become attached to you, punishments are not enforced, they will still be unless.

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Many people, even today, in command still use the stick before the carrot, believing this is the way to gain compliance.

Few soldiers are, by nature, submissive. Starting out with a hard approach risks creating grudges and consequent truculence and subterfuge.

If you first get their respect, however, then they will accept punishment more easily.