9.42

Chapter: The Army on the March 9.42
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Translation:

If soldiers are punished before they have grown attached to you, they will not prove submissive; and, unless submissive, then will be practically useless. If, when the soldiers have become attached to you, punishments are not enforced, they will still be unless.

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Commentary

Many people, even today, in command still use the stick before the carrot, believing this is the way to gain compliance.

Few soldiers are, by nature, submissive. Starting out with a hard approach risks creating grudges and consequent truculence and subterfuge.

If you first get their respect, however, then they will accept punishment more easily.