9.18

Chapter: The Army on the March 9.18
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Translation:

When the enemy is close at hand and remains quiet, he is relying on the natural strength of his position.

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Commentary

An enemy that does not attack or does not flee is likely confident where they are. If you cannot see their advantage, be very wary.

It is also possible that they can see no advantageous action. To know this, look for signs of confusion in their camp.

In business, if a competitor is not taking competitive action, ask yourself why.