Chapter: Maneuvering 7.25
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The host thus forming a single united body, is it impossible either for the brave to advance alone, or for the cowardly to retreat alone. This is the art of handling large masses of men.

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When people form a group, they act as a ‘herd’, along with the herd mentality that impels them to act in the same way as others around them.

Hence a large group can be moved by a small group within. This is how leadership can happen.