7.15

Chapter: Maneuvering 7.15
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Translation:

In war, practice dissimulation, and you will succeed.

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Commentary

‘Dissimulation’ is ‘the act of deceiving’. Deceit is a common and critical method of wrong-footing the enemy.

Deceit is also common in business when deliberately keeping a competitor uncertain and less confident. Of course deceiving customers, employees or partners is a bad idea.