7.15 Chapter: Maneuvering 7.15 < /br> Translation: In war, practice dissimulation, and you will succeed. < /br> Commentary‘Dissimulation’ is ‘the act of deceiving’. Deceit is a common and critical method of wrong-footing the enemy. Deceit is also common in business when deliberately keeping a competitor uncertain and less confident. Of course deceiving customers, employees or partners is a bad idea.