Chapter: M



We shall be unable to turn natural advantage to account unless we make use of local guides.


Scouting can only tell you so much. Natives who have lived there will know much more than you possibly can, so make use of them.

In business, find those who know and understand things at a depth that you cannot, then learn from them. One resource that is often forgotten is your own front-line people who meet and deal with customers every day. What would be different if executives had such knowledge?