Chapter: Maneuvering 7.13
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We are not fit to lead an army on the march unless we are familiar with the face of the country–its mountains and forests, its pitfalls and precipices, its marshes and swamps.

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To march across unknown lands is to risk finding unfordable rivers and unscalable cliffs. If you do not know what is ahead, you may be caught in an ambush in a narrow defile where you cannot fight with strength. If you do not know the land you risk others being on high ground and miss advantages you can gain.

Wars are often spent around hills, with one force on top and the other at the bottom, trying to dislodge them.

It is hence imperative to understand well the land ahead. If you do not have maps this means sending out scouts.

The principle is true in business for knowing anything that is ahead. As far as you can see, so you can be prepared.