Chapter: Weak Points and Strong



Sun Tzu said: Whoever is first in the field and awaits the coming of the enemy, will be fresh for the fight; whoever is second in the field and has to hasten to battle will arrive exhausted.


A saying is ‘The early bird captures the worm.’

If you arrive at a battlefield first, you have time to settle, survey the ground and pick your positions and routes. You may also attack opponents as they arrive, preventing them from settling.

In business, being first to market gives many advantages, including building market share and establishing your brand as the leader.