The quality of decision is like the well-timed swoop of a falcon which enables it to strike and destroy its victim.
Timing is critical in many situations and none more so than war. The same thrust will have a very different effect at different times, depending on such factors as weather conditions or the readiness of the enemy.
A well-timed attack is efficient and effective, taking advantage of all conditions, including the readiness of your troops and the unreadiness of the enemy.
Timing in business is likewise critical. There are often ‘market windows’ in which you can ‘make a killing’ or otherwise gain advantage. Outside the window, competitors have established their brand and are much harder to defeat.