4.2

Chapter: Tactical Positions 4.2
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Translation:

To secure ourselves against defeat lies in our own hands, but the opportunity of defeating the enemy is provided by the enemy himself.

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Commentary

If you have a good defense, you will survive attacks. If you have a weak defense, then even a moderate attack may well succeed.

The same is true for your enemy. Understand their defense to know how hard or easy it will be to defeat them.

This is the principle of the feint, where a false attack triggers a defensive move that also exposes a weakness.

In business, you can make small competitive moves just to see how your competitors react. You can then plan a more effective campaign.