Chapter: Tactical Positions



Sun Tzu said: The good fighters of old first put themselves beyond the possibility of defeat, and then waited for an opportunity of defeating the enemy.


To win, you need the right opportunity, which may take time to find. During that time of unreadiness, you may be defeated and so lose. Defense comes first.

In business, if you put all your resources into promoting new products, your cash cows may be exposed to attack.