Chapter: Attack by Stratagem



The general, unable to control his irritation, will launch his men to the assault like swarming ants, with the result that one-third of his men are slain, while the town still remains untaken. Such are the disastrous effects of a siege.


Frustration in the face of an impregnable enemy is a dangerous companion for any leader, as is any emotion that clouds judgement.

In business, managers who are ‘action oriented’ and like saying things like ‘just do it’ without considering consequences are in danger of significant subsequent regret.