Chapter: Wagin War



Thus, though we have heard of stupid haste in war, cleverness has never been seen associated with long delays.


‘More haste, less speed’ is a common saying. Yet delay also has its costs. You need time to think and prepare, but you must also be aware that delay has costs as your resources are being spent whatever you do.

In business as in war, if you delay you give space for your opponents to take the initiative. Whilst planning and preparation is important, action is where value is finally created.