Chapter: The Attack by Fire



No ruler should put troops into the field merely to gratify his own spleen; no general should fight a battle simply out of pique.


It is not unknown for rulers to be ruled by their emotions more than their heads, though emotional decisions in war kills many people and may lose the war.

The same happens with business managers who make decisions out of personal ambition or ill-founded ‘gut feel’. This is a key reason why many Mergers & Acquisitions fail, despite expenditure of many millions.