12.13

Chapter: The Attack by Fire 12.13
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Translation:

Hence those who use fire as an aid to the attack show intelligence; those who use water as an aid to the attack gain an accession of strength.

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Commentary

You should understand and be able to manage all of the elements to your greatest advantage.

Water can be used in many ways, for example:

– Rain provides cover for movement as the enemy cowers under cover

– Fast-flowing, wide rivers are difficult to cross, creating useful barriers

– Water underfoot creates mud that hampers both men and machines

– Dammed water can be released to create a moving wall that sweeps away all in its path.

In business, it may be remembered that resources for competing are all around you and that with a little creative thought you can gain significant competitive advantage.