12.13

Chapter: The Attack by Fire

12.13

Translation:

Hence those who use fire as an aid to the attack show intelligence; those who use water as an aid to the attack gain an accession of strength.

Commentary

You should understand and be able to manage all of the elements to your greatest advantage.

Water can be used in many ways, for example:

– Rain provides cover for movement as the enemy cowers under cover

– Fast-flowing, wide rivers are difficult to cross, creating useful barriers

– Water underfoot creates mud that hampers both men and machines

– Dammed water can be released to create a moving wall that sweeps away all in its path.

In business, it may be remembered that resources for competing are all around you and that with a little creative thought you can gain significant competitive advantage.