Chapter: The Nine Situations



This is called ability to accomplish a thing by sheer cunning.


Cunning is doing things that are not expected. It takes creativity and ingenuity as well as openness to ideas.

Cunning in business is also a rare resource and some companies kill it with easy statements like ‘that won’t work’. Of course you must stay legal and must beware negative brand impact of sly tactics. Yet bold cunning can also make you look smart and successful.