Chapter: The Nine Situations 11.32
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The principle on which to manage an army is to set up one standard of courage which all must reach.

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The best way to set a standard is to model it. The next is to teach it. Then is to encourage it. Last is to enforce it.

In practice you will likely need all of these, but should use more of the better ways.

Without courage, an army will fail at the first hurdle. With great courage, they can overcome overwhelming odds.

Courage should be allied with intelligence. Suicide is seldom a good choice, though in battle it is sometimes the best option for some so the war may be won.