Chapter: Terrain



Other conditions being equal, if one force is hurled against another ten times its size, the result will be the flight of the former.


There are many variables and tactics in war that a general can use. The most primitive approach is for the two armies to meet on a battlefield and just throw themselves at each other.

When it is simple force against simple force like this, then the laws of physics say that the greater force will win.

This can seem like a strong and honorable approach yet vanity in war is more like foolishness. It is foolish even for the stronger force, as they could avoid many deaths by using superior tactics.

In business, it is often tempting for large companies spend their way out a competitive situation, for example with pricey advertising campaigns. This is not the only way.