Chapter: Laying of Plans



Earth comprises distances, great and small; danger and security; open ground and narrow passes; the chances of life and death.


War is fought on the surface of the earth, which has attributes such as height, hardness, distance and so on. Factor geographic factors into your planning.

Even and especially with the global economy, geography is an important business variable. Transport costs. Being near your customers helps you be more responsive. And so on.

We think in three-dimensional metaphors which can also be useful. We talk about taking the high ground, being in trouble, getting over things and so on. Understand how 3D thinking helps and hinders you.